Most recently, LGE has supplied 6 sets of plasma TVs and 2 sets of LCD TVs to Medcom Group, Panama’s largest private broadcasting station. Such investments in brand marketing and efforts to become a premium brand have constantly raised LGE’s stature and enabled it to be recognized as a top brand in Panama.

A Gallup poll conducted to measure the brand preference in Panama justified LGE’s efforts. It showed that LGE was No.1 with 85% preference rate.

LGE’s fame on quality and service has more than penetrated Chinese broadcast stations. During the first half of 2005, a total of 143 plasma and LCD TVs were installed in the nation’s largest broadcast stations; 43 at the Beijing broadcast station and 100 at the Shanghai broadcasting station. With the help of such premium images in the Chinese market, LGE showed 10.2% of market share and took top position in the premium TV market consisting of plasma TV, LCD TV and Projection TV.

In Lebanon, 16 sets of plasma TVs were set up in a studio and 2 open broadcasting halls of LBC channel in December of 2004. LBC is one of the most representative broadcasting stations in Middle East Asia that also hold satellite channels. Therefore, LG Electronics is confident that it has the upper hand for similar future orders in the broadcasting market.

Also, big sized LG logos were put on the TVs used at the show stages. We expect the maximized exposure created by the popular shows will lead to increase plasma TV sales in the Middle East Asia Market.

LGE entered the Turkey market starting from March of 2004. The total of 41 sets of TVs was supplied to all channels including CNN. The constant exposure of LGE’s brand name through the TV channels was effective enough to prompt heated competition between other companies for the right to supply other broadcasting stations.

Throughout 2004 to 2005, LGE also reached Alger’s broadcasting stations. It planted 16 TV sets in ENTV’s production studio and they are using LGE TVs in comedies, debates and many other kinds of programs. This enables constant exposure of LGE’s brand during the programs and tempts the viewers to buy its products. The consumer awareness of flat panal products are expected to increase as well.

During 2004, 16 plasma TVs were installed in primary News rooms of NTV7, one of the prime channels in Malaysia. The plasma TVs received maximum exposure through the nation’s most popular News programs, some programs even boasted 40% viewing rates, and gained a premium brand image during the contracted period.

Last but not least, LGE also sponsored its premium products such as plasma TVs, LCD Monitors, and Side by Side to two Mexico reality TV shows called “Big Brother” and “Academy.” On the “Big brother” LGE products are exposed through the studio set and the homepage of the show has a direct link to LGE’s homepage. On the “Academy” the participants use LGE Karaoke products and the “Life’s Good” Logo is continuously exposed through out the show.

LGE plans to exploit its innovative technology and trend setting designs to develop world leading digital display products. Exemplified by the successful installation of world major broadcasting stations, LGE will continue its impressive achievement in the future. Based on these acknowledged performances and aggressive marketing activities LG Electronics aims to achieve its goal to become the Global top display company by 2007.